About the internship
We're looking for a digitally fluent, trend-obsessed global content & culture specialist to help drive our content ideation and calendar planning for international clients in the fashion, beauty, music, and Gen Z entertainment space. You'll be responsible for spotting what's trending across UK/US platforms (TikTok, Instagram, Snapchat, Threads IG, X), shaping story-led short-form content ideas, and keeping our social storefronts fresh, culturally relevant, and tied to our long-form YouTube shows.
Selected intern's day-to-day responsibilities include:
1. Research and monitor global fashion, pop culture, and music trends- especially UK & US
2. Build content calendars using platform-specific trends (TikTok, reels, Snapchat, and shorts)
3. Ideate daily content based on influencer activity, viral moments, creator formats, and events
4. Use existing footage, internet references, memes, music, and creator content to build "shoot-free" ideas
5. Position Instagram, Threads, TikTok, X, and Snapchat as daily storefronts for our YouTube episodes
6. Track entertainment calendars (award shows, concerts, launches) and align content accordingly
7. Collaborate with the editing and design team to bring ideas to life visually
8. Make content that hooks in the first 2 seconds, and feels platform-native and culturally in sync
9. Help shape the digital voice, tone, and aesthetic of the client's social presence
10. Track and report fashion, beauty & entertainment trends from the UK/US markets
11. Follow top creators, music/fashion events, and pop culture moments relevant to Gen Z
12. Create platform-specific social content ideas (Insta, TikTok, Snapchat) even when original video shoots aren't available
13. Repurpose global content, memes, influencer clips into relevant storylines aligned with the brand
14. Maintain and manage a weekly content calendar with mood boards, references, and concepts
15. Collaborate with the in-house and client team to ensure storytelling, voice, and visuals align
Skill(s) required
Content Marketing
Instagram Marketing
Social Media Marketing
Strategy
YouTube Ads
Earn certifications in these skills
Who can apply
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. can start the internship between 5th Jul'25 and 9th Aug'25
3. are available for duration of 6 months
4. are from Thane, Mumbai only
5. have relevant skills and interests
Other requirements
1. Have an interest in social content, pop culture research, or influencer marketing
2. Follow UK/US-based beauty and fashion creators like it's your job
3. Are fluent in trends, aesthetics, and creator culture
4. Follow top creators, trends, and campaigns across UK/US Gen Z audiences
5. Understand what formats work on TikTok, reels, Snapchat & shorts- and how they differ
6. Are endlessly curious, extremely online, and fast with ideas
7. Can turn cultural moments into content calendars
8. Bonus: Worked on international entertainment, beauty, or fashion brands
Perks
Certificate
Letter of recommendation
Informal dress code
Free snacks & beverages
Number of openings
2
About Cocoma Digital Private Limited
Cocoma Digital Private Limited is a leading YouTube specialist and creative-first digital agency that helps media companies promote their films, web series, documentaries, and digital products on YouTube. With expertise in YouTube video production, growth hacking, social media, content strategy, and brand storytelling, we enhance the visibility and engagement of our clients' channels through strategic marketing efforts. As the YouTube Channel Growth Partner for India's top OTT platforms, we play a key role in scaling their digital presence, collaborating with leading brands to deliver innovative campaigns and impactful digital experiences.
Activity on Internshala
Hiring since November 2024