Content and Social Media Marketing Internship in Mumbai at Drunch Footwear

As our Social Media Marketing Intern, you will own drunch's Instagram presence end-to-end. This is a hands-on, creative role - you will plan content, shoot and edit reels, manage influencer relationships, engage with the community, and track what's working. You'll work directly with the founder and have real ownership over the brand's digital voice.

1. Content Creation & Scheduling
- Plan and maintain a monthly Instagram content calendar (reels, carousels, static posts, stories)
- Create and edit reels (founder-led, everyday/casual, POV, aesthetic brand, UGC, and trend-jacking)
- Design carousel posts and static graphics using Canva, aligned with drunch's pastel brand aesthetic
- Plan the Instagram grid layout in advance using Preview / Planoly to maintain visual consistency, & write on-brand captions with relevant hashtag strategy

2. Reels & Video Editing
- Film and edit short-form videos using CapCut or similar tools
- Coordinate and storyboard aesthetic brand reels
- Maintain a consistent Lightroom / VSCO editing preset across all feed visuals

3. Influencer & UGC Management
- Identify, research, and outreach to creators for collaborations
- Brief creators, coordinate deliverables, and collect raw clips for UGC reels
- Manage influecers end to end

4. Community Management
- Respond to comments and DMs promptly, maintaining a warm and on-brand tone
- Run interactive stories: polls, this-or-that, Q&As, countdown stickers

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