Digital Marketing Internship in Ahmedabad at Techworks

Selected intern's day-to-day responsibilities include:

1. Campaign strategy & planning: Defining goals, selecting platforms, determining budgets, and identifying target audiences for maximum ROI.
2. Ad copywriting & creatives: Writing compelling, persuasive ad copy and developing visual assets (images/videos) that align with brand guidelines.
3. Ad setup & implementation: Configuring campaigns on platforms (Google Ads, Facebook/Instagram Ads, LinkedIn) and setting up landing pages.
4. Targeting & audience segmentation: Defining audience demographics, interests, and behaviors to ensure ads reach the right demographic.
5. Budget management: Setting, monitoring, and adjusting bidding strategies (CPC, CPM) to manage costs effectively.
6. Optimization & A/B testing: Analyzing ad performance to make data-driven adjustments (e.g., changing headlines, images, or targeting) to improve conversion rates.
7. Performance monitoring & reporting: Using tools like Google Analytics and Facebook Insights to track KPIs and generate reports on traffic, conversions, and ad spend.

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