Digital Marketing Internship in Bangalore at Mylifekompass

Your mission: As our growth & engagement intern, you'll be the bridge between our transformative content and the people who need it most. You'll help us reach new navigators while ensuring our existing community feels supported, inspired, and continuously engaged on their journey.:

Selected intern's day-to-day responsibilities include:

A. Sales & marketing operations (50% of role):
1. Develop and execute social media strategies across Instagram, LinkedIn, YouTube, and other platforms
2. Create compelling visual and video content showcasing Life Kompass offerings and success stories
3. Design and optimize landing pages for different audience segments (individuals, groups, organizations)
4. Implement SEO strategies for blog content and website optimization
5. Manage email marketing campaigns for lead nurturing and course promotion

B. Market segmentation & targeting:
1. Research and identify target audience segments for different Life Kompass offerings
2. Create audience personas for individuals, teams, and organizational clients
3. Develop platform-specific content strategies for each audience segment
4. Analyze competitor strategies and identify market opportunities
5. Track and report on lead generation metrics and campaign performance

C. Content marketing & brand building:
1. Write blog posts, social media content, and email newsletters aligned with the Life Kompass philosophy
2. Create visual content (graphics, videos, carousels) that communicates complex concepts simply
3. Develop case studies and success stories from community members
4. Collaborate with practitioners to create engaging workshop previews and testimonials
5. Maintain brand consistency across all digital touchpoints

D. Customer engagement & journey management (50% of role):
1. Foster engagement in online community forums and social media groups
2. Moderate discussions, respond to questions, and facilitate meaningful connections
3. Organize virtual community events, Q&A sessions, and peer support circles
4. Create and maintain community guidelines and onboarding processes
5. Collect and analyze community feedback for platform improvements

E. Customer journey optimization:
1. Map and optimize the complete customer journey from discovery to community participation
2. Create onboarding sequences for new Life Kompass members
3. Develop retention strategies for course participants and community members
4. Implement feedback collection systems and act on insights
5. Coordinate between frontend website experience and backend platform functionality

F. Relationship building & support:
1. Provide first-level customer support and guide users to appropriate resources
2. Maintain regular communication with course participants through check-ins and encouragement
3. Create and send personalized follow-up communications based on user engagement
4. Collaborate with coaches and facilitators to ensure seamless client handoffs
5. Track customer satisfaction and success metrics

G. Cross-functional collaboration:
1. Work closely with coaches and workshop facilitators to understand program outcomes
2. Coordinate with website developers for platform improvements and new feature rollouts
3. Collaborate with partner organizations (The Mindful Initiative, Work from Art) for joint promotions
4. Assist in organizing and promoting workshops, courses, and community events
5. Support administrative tasks related to course scheduling and resource management

1