Market Research Internship in Pune at EGalactic

Selected intern's day-to-day responsibilities include:

1. Conduct in-person visits to a predefined list of retail outlets in Pune (e.g., gourmet stores, premium supermarkets, organic food stores).
2. Map the availability, placement, and visibility of competitor brands in the healthy snacks category (makhana, snack bars, trail mixes, etc.).
3. Analyze in-store promotional activities, pricing, and discount schemes.
4. Engage with store managers/owners to understand procurement models (direct from brand vs. distributor), replenishment cycles, and best-selling products.
5. Conduct observational studies in-store to understand how consumers browse the snack aisle and what influences their purchase decisions (e.g., packaging, brand name, price, health claims).
6. Perform short, informal intercept surveys with consumers post-purchase to understand their expectations and the "why" behind their choice.
7. Analyze online customer reviews to identify key satisfaction drivers and pain points.
8. Study the complete marketing mix of key competitor brands.
9. Deconstruct their product packaging: what messages are they conveying? How do they communicate "healthy" and "premium"?
10. An analysis fo prevailing distribution models for these companies

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