Marketing Part Time Internship at Spencers Retail Limited, Kolkata

As a Marketing Intern, you will work closely with the central marketing team on digital marketing, social media, hyperlocal brand activations, and in-store campaigns. This role offers end-to-end exposure to how marketing actually works in a large retail brand from Instagram content to society activations to store-level execution. This is a high-ownership, hands-on role, not a desk-only internship.

Selected intern's day-to-day responsibilities include:

1. Digital & Social Media Marketing
- Assist in planning and executing monthly content calendars for Spencer's social platforms
- Support creation of content ideas (Reels, stories, static posts) aligned to campaigns
- Coordinate with designers and agencies for timely creative delivery
Track performance metrics like reach, engagement, CTR, and flag key trends

2. Brand & Hyperlocal Marketing
- Support catchment-level marketing activities around Spencers stores
- Assist in society, RWA, and apartment-level outreach initiatives
- Help execute leafleting, canopy activities, sampling drives, and local branding
- Work on hyperlocal content customised for specific neighbourhoods

3. Campaign & Activation Support
- Support seasonal campaigns, festivals, and store-level promotions
- Assist in in-store branding rollout (posters, tent cards, danglers, POSM)
- Coordinate with store teams for smooth on-ground execution
- Help with small-scale events like food festivals, weekend activations, and launches

4. Influencer & Community Support
- Assist in scouting micro/nano influencers for local collaborations
- Help with influencer briefs, coordination, and deliverable tracking
- Support community engagement initiatives and CRM-driven outreach

5. Reporting & Insights
- Maintain simple performance trackers for digital and on-ground campaigns
- Support weekly reports on content performance, activations, and learnings
- Track basic metrics like coupon redemption, footfall response, engagement
- Assist in competitor benchmarking and trend spotting

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