Social Media Marketing Internship in Delhi at Paradyse Perfumes

1. Content Planning & Scheduling
Assist in planning the weekly/monthly content calendar.
Schedule posts, reels, and stories across platforms (Instagram, Facebook, YouTube, Pinterest, etc.).
Ensure consistency in posting frequency and brand tone.
2. Content Creation Support
Brainstorm creative ideas for reels, posts, and stories in line with brand campaigns.
Write engaging captions, hashtags, and hooks for social media posts.
Coordinate with the design team to get creatives/videos ready on time.
3. Community Engagement
Respond to comments, DMs, and mentions promptly.
Engage with followers by liking, commenting, and sharing relevant content.
Monitor brand mentions, hashtags, and user-generated content.
4. Social Media Research & Trends
Track latest trends, trending reels/audio, and suggest ideas for quick execution.
Research competitor pages and share insights for improvement.
Experiment with new content formats (polls, Q&A, stories, behind-the-scenes).
5. Performance Tracking & Reporting
Monitor reach, engagement, followers growth, and other key metrics.
Prepare weekly/monthly performance reports.
Suggest improvements based on analytics and insights.
6. Campaign Execution
Assist in executing ad campaigns with the marketing team (Facebook Ads, Instagram Ads).
Ensure creatives and captions are optimized for paid promotions.
Track campaign performance and report key learnings.
7. Collaboration & Coordination
Work closely with graphic design intern for creatives and marketing team for strategy.
Coordinate with influencers or brand ambassadors for collaborations.
Support in planning online giveaways, contests, and interactive campaigns.
8. Learning & Brand Voice
Understand and maintain the luxury/premium tone of the brand.
Learn new tools/platforms (like Buffer, Later, or Meta Business Suite).
Stay updated with best practices in luxury branding and perfume marketing.

1